What role does Dell's Partner Program play for resellers of client solutions?

The Partner Program established by Dell is designed to empower resellers by providing them with essential training, resources, and incentives. This support is crucial for resellers to effectively market and sell Dell's client solutions. Training ensures that resellers are knowledgeable about the products, enabling them to convey the benefits and features to customers confidently. The resources offered may include marketing materials, technical support, and access to sales tools, all of which enhance the reseller's ability to perform in the competitive marketplace. Additionally, the program often includes incentives that reward resellers for achieving sales targets, encouraging them to prioritize Dell products in their offerings. This holistic support system is integral to driving sales and fostering strong business relationships between Dell and its partners.